Defining our target audience

To maximize revenue, it is important to have a target audience for your product. This helps developers to control content to gain the appropriate classification certificate for their film. for example if a spy-thriller is aimed at 12-20 year olds it would be inappropriate for them to include content that would cause the film to be classified as an 18 as this would cut out a substantial percentage of their potential consumers, ultimately losing income.

The typical age range for a film is 16-25 as this is proposed as the age range when people have the time and money to watch films at the cinema. We decided to aim for a similar target audience however the introduction of modern technologies along with a teenage protagonist may create an appeal to a younger audience, for example 14-25. Targeting this audience would require a rating of 12/15 to include the highest percentage of possible consumers.